Avenue is a cutting-edge financial platform designed to help Brazilians invest globally ? combining the everyday ease of a checking account with the growth potential of a U.S. investment bank. By simplifying the process of investing U.S. dollars with Brazilian reais, Avenue unlocks a world of financial opportunities with clarity, security, and simplicity.
iN Marcas invited Plau to lead the visual evolution of Avenue, from refining the logotype to creating a cohesive and expressive typographic system. The goal was to bring distinction and clarity to the brand’s voice ? one that needed to be elegant and confident, yet clear and approachable.
We designed a custom sans-serif type family with two distinct layers: Display and Text. Both share the same underlying structure, but differ in how they balance expression and function.
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