Bin Impact is Québec’s new civic brand, created to provide clear information and guidance to citizens on the recycling system across the province. The custom logotype was inspired by the household recycling bin, both in its shape and iconic blue colour. Designed as a square seal, it becomes a strong, recognizable symbol placed on every bin. The visual identity uses a blue-based palette with accents of orange and off-white, referencing paper and raw materials. The system features a modern, angular typeface designed to inspire trust and clarity. It easily adapts to different tones:
? Clear and direct for regulatory notices and informative content.
? Bold and uplifting for awareness campaigns, with the type echoing the logo’s angles.
The photography is raw and unretouched, showing everyday recyclable materials in their natural state ? on their way to a second life. Editorial content is stripped down for clarity and impact, with a tone that’s inclusive, reassuring and action-oriented.
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