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A brand that modernizes the beauty that does not change over time and the traditional secrets of nature contained within it.
This is an advent calendar for the global seeding of ‘Joseon Beauty’.
The brand mood is based on the brand philosophy of following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy decorations.
This advent calendar also features a no-frills design.
The simple and neat kit was completed with the texture of the paper, a modernized pattern of traditional patterns, pressure that subtly adds detail, understated colors, and organza ribbon.
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