Visual Identity, brochure design and On-site environmental graphics for the flagship exhibition of the 2024 Hong Kong International Photo Festival ? Mega Family: Imagining Home ??????? ? ?????????.
The photo exhibition invites fifteen photographers from different generations to showcase portfolios about Hong Kong. All of the works were created in the 2020s, serving as a visual documentation of the social changes experienced under the new normality.
Started from the abstract visualization of the Chinese character ? (ten thousands), the show’s key visual serves as a vessel capturing the dynamics traveling between past and present, inhabitants and migrants, individuals and families, traditional values and advocating values. The multidimensional flows penetrating through the city’s fabric, encapsulates the interactions, co-operations or conflicts which annotates every citizens’ own definition of HOME.
Client ? Hong Kong International Photo Festival
Curator ? Blues Wong, Carol Chow
Festival Director ? Gloria Furness
Project Officer ? Paul Ning
Design ? Anthony Lam / atelier avocado
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