Most U.S. companies plan to invest more in Generative AI over the next 12 months. As…
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During challenging economic times, marketers are turning more toward performance marketing versus brand marketing. Why? Because…
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Michigan small businesses are feeling the squeeze of the UAW strike and the resulting loss of…
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When email is used as intended, it’s one of the most powerful channels of all. According…
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Americans are struggling and becoming more reticent to new spending, especially when it comes to spending…
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Humor has always been an effective approach to messaging, and still remains so today… but with…
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According to a new study by SurveyMonkey, 27% of marketers now indicate that they fear artificial…
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A new survey from Her Campus Media, a Gen Z media and college marketing company, finds…
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Knowing your customers and the subtle yet unique characteristics of each inform businesses about which channels…
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There are more opportunities than ever to build sound into your brand. Thinking of ways to…