Hejhome is a smart home brand dedicated to enhancing people’s lives by using IoT technology to solve everyday inconveniences. The introduction of AI speakers has led to the growth of IoT devices in categories like refrigerators, washing machines, and security cameras. In a highly competitive market where both international tech companies and domestic brands aim to gain a larger market share with a multitude of products, Hejhome has distinguished itself as a pioneer in the market presenting the widest range of IoT products. Expanding beyond its primary B2B IT solution service, Hejhome collaborated with BAT on a rebranding initiative to transform into a brand that impacts the daily lives of all individuals.
BRAND STRATEGY / VISUAL IDENTITY / VERBAL IDENTITY / BRAND APPLICATION
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