Shrinkflation for Shoppers: Big Brands Continue to Downsize Their Products

Big brands are continuing to downsize their products as shrinkflation continues.

Shrinkflation refers to a marketing strategy in which companies reduce the size or quantity of a product while keeping the price the same or increasing it. Essentially, it’s a form of hidden inflation where the consumer pays the same amount but receives less of the product.

Listen for more as Kristin speaks with Edgar Dworsky of Consumer World.