SCOOT Airlines – Illustration campaign

by Creating Change Mag
SCOOT Airlines - Illustration campaign




Scoot Pte Ltd, operating as Scoot, is a Singaporean low-cost airline and a wholly owned subsidiary of Singapore Airlines. It began flying on June 4, 2012, covering medium and long-haul routes from Singapore to airports across the Asia-Pacific region. The airline’s slogan is “Escape the Ordinary.”

In January 2022, the guys from VML Singapore approached us to create an illustration system for Scoot. They wanted flat-color character-based illustrations, similar to our design style, to establish a universe representing Scoot’s passengers, travelers, destinations, crew, and fleet. These illustrations were intended for various applications and programs.

So, our job was to make a bunch of illustrations?like a hundred of them! We covered passengers, travelers, crew, and all sorts of destinations. We made characters for every situation, all dressed up and adding a touch of tradition to the scenes.



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